Promo Sport · Since 1994
Behind every career,
a team.
You bring the talent, the work and the ambition. We support you through the decisions that shape your career, on and off the court.
long before the game.
story began
along the way
negotiated
Our story
Opening doors from day one.
Still by your side.
Luis Alvarez founded Promo Sport in 1994 to meet a need: professional representation for women’s basketball in Spain. That commitment to supporting each athlete remains at the heart of what we do.
Over time, our work grew to include men’s basketball, coaches and international markets. In 2014 we became part of Business & People Counseling, SL, expanding our team and access to financial, legal and medical advice.
The first step
We begin in Spanish women’s basketball.
Beyond the court
We expand our representation to coaches.
An international outlook
A new chapter of growth and international reach.
A broader team
We join Business & People Counseling, SL.
How we support you
Every ambition deserves
a plan of its own.
Listening, knowing the market and taking care of the details. That is how we approach representation.
Athletes and coaches
Representation and opportunities
We promote your profile and look for opportunities that fit your sporting goals and the stage of your career.
A long-term perspective
We plan ahead with you, offering advice throughout your contract and when it is time to take the next step.
Support on and off the court
Access to financial, legal and medical advice through our group, alongside a search for sponsorship opportunities to support your development.
Clubs and sporting projects
The right fit for your team
We put our market knowledge to work for your project, helping you find players and coaches who match your needs.
Information to guide your decisions
We help you assess options and move contract negotiations forward with informed advice, professionalism and transparency.
Beyond the roster
We also seek sponsorship opportunities for clubs, connecting the needs of each project with potential support.
An international perspective
Close to you.
Open to the world.
Our experience includes a network of local agents across markets in Europe, the Americas, Asia, Oceania and Africa. Understanding each setting helps us guide athletes, coaches and clubs towards suitable opportunities.
Explore the countries in our network
- Spain
- Portugal
- France
- Italy
- Korea
- Japan
- Russia
- Lithuania
- Czech Republic
- Belarus
- Hungary
- Romania
- United States
- Australia
- Turkey
- Israel
- Greece
- Belgium
- Luxembourg
- Finland
- Sweden
- Switzerland
- Brazil
- Argentina
- Mexico
- Nigeria
Our commitment
Your career matters.
So does your trust.
Behind every contract is a person and a project. That is why we put ethics, transparency and personal attention at the centre of our work. Tell us where you are and where you want to go.
The world of basketball
