PROMO SPORT - Ethics & Service
Promo Sport was founded in 1994 with the aim of fulfilling the demand for professional representation in the then-emerging women’s basketball market in Spain. Since 2006, Promo Sport has consolidated itself as a reference in the sector, providing international coverage to more than 300 high-level athletes in the field of basketball, both men’s and women’s.
Internally, what started as a personal project of our current president, Luis Alvarez, has evolved over the years. Since 2014, Promo Sport has been integrated into the business group Business & People Counseling, SL (BPC, SL), which has allowed us to offer our clients new and interesting services, providing our represented athletes with superior coverage in financial, legal, and medical areas. With the increase in athletes represented, we have expanded our technical and advisory positions. Today, we proudly affirm that we have a human team made up of the best professionals in the sector, confirming our continued commitment to our represented athletes from the moment of signing their respective contracts.
Currently, our work structure is based on partnerships with local agents in the main leagues worldwide, which allows us to offer our athletes the best national and international opportunities. We have priority representation in Spain, Portugal, France, Italy, Korea, Japan, Russia, Lithuania, Czech Republic, Belarus, Hungary, Romania, United States, Australia, Turkey, Israel, Greece, Belgium, Luxembourg, Finland, Sweden, Switzerland, Brazil, Argentina, Mexico, and Nigeria, as well as coverage in practically the rest of the world. Promo Sport has successfully negotiated more than 2000 contracts in several of these countries.
The best leagues in the world are open to our athletes: NBA, WNBA, Europe, Asia, Oceania...
Since 2000, our agency has also represented some of the world’s top coaches, allowing us to offer comprehensive solutions to any team in need.
Our services as an agency for athletes and coaches include promotion and seeking out the best economic and sports opportunities, with the main goal of planning their careers in the medium and long term. We also provide economic and legal advice to resolve any issues or concerns that may arise during or after the formalization of contracts.
Teams find in Promo Sport a first-class external advisor. Thanks to our extensive knowledge of both the national and international markets, we are able to provide the most suitable information and players for every need.
"Our mission as an agency is to offer a professional service based on an ethical and transparent commitment to the athletes we represent, as well as to the teams that seek our services."
The search for sponsors for elite athletes or clubs is another service offered by Promo Sport, completing an unparalleled circle of proposals for the world of professional basketball.
Finally, it is worth noting the effort that Promo Sport has made in recent years to equip the agency with the most advanced technology, reflected in our fully improved and modernized website, compatible with the latest devices on the market.
